The data behind digital marketing: A conversation with Bluecore’s Software Architect

Description

Bluecore’s retail marketing platform is trusted by companies including CVS Pharmacy, Neiman Marcus, and others to transform data into rewarding customer journeys. In this week’s episode, our host David Joy sits down with Bluecore Software Architect Mike Hurwitz to learn what it takes to build architecture capable of powering some of the world’s biggest marketing campaigns. Join as we discuss: ✔️ The technical decisions behind Bluecore’s architecture ✔️ Why Bluecore prioritizes bandwidth over latency ✔️ Effective ways to work with AI/ML in marketing ✔️ Mike’s perspectives on Visual Basic, C#, Scala, and Go The data behind digital marketing: A conversation with Bluecore’s Software Architect 00:00 Welcome/Introduction 01:07 Why did Mike Hurwitz jump into the world of tech? 05:26 From Visual Basic to C# 08:42 Mike’s thoughts on Scala 10:07 Working with Go 14:17 What is Bluecore and what does Mike do there? 23:39 Behind the tech stack at Bluecore 28:19 Data movement, streaming systems, and more at Bluecore 37:51 Scaling for some of the world’s biggest brands 45:40 How is Bluecore utilizing AI & ML and what are the limitations? Big Ideas In App Architecture is a podcast from Cockroach Labs designed for architects and engineers who are building modern, data-intensive applications and systems. In each weekly episode, an innovator joins host David Joy to share useful insights from their experiences building reliable, scalable, maintainable systems. Follow Cockroach Labs ✔️ Website: https://cockroachlabs.com/ ✔️ Twitter (X): https://twitter.com/CockroachDB ✔️ Linkedin: https://www.linkedin.com/company/cockroach-labs ✔️ Facebook: https://www.facebook.com/cockroachlabs ✔️ Instagram: https://www.instagram.com/cockroachdb ✔️ Threads: https://www.threads.net/@cockroachdb #digitalmarketing #softwarearchitecture #softwareengineering