CockroachDB Videos
← Back to all videos

Enabling a data-driven & innovative engineering culture at Amplitude | Big Ideas In App Architecture

2023-11-09

Big Ideas in Application Architecture

Description

For the engineering team at digital analytics company Amplitude, real-time customer feedback and cutting-edge Northstar metrics play a significant role in helping them adapt their tech stack and stay ahead in a rapidly evolving market. To learn more about the innovative approaches at Amplitude, we sat down with their SVP of Engineering, Shadi Rostami, for a discussion on the significance of ownership, accountability, and a founder's mindset in shepherding a company's growth. Join as we discuss: ✔️ How to develop a growth mindset to enable a successful engineering career ✔️ Shadi’s engineering principles including “ship fast with quality” ✔️ How to scale platforms through informed data-driven prioritization and strategic product focus 00:00 Introduction 03:36 Shadi’s journey into tech 08:46 Beginning a career in software engineering 12:25 Shadi’s learnings from working at Palo Alto Networks 15:09 Understanding the product-led growth mission at Amplitude 22:01 The differences in engineering culture at Palo Alto Networks versus Amplitude 27:45 Engineering principles at Amplitude 31:03 Data-driven product development tactics at Amplitude 38:01 The importance of availability 40:06 Shadi on the increasing number of cloud options 42:43 Innovation and R&D at Amplitude 44:32 Understanding your customer and other challenges including scaling 46:09 Shadi’s advice for engineers who want to become leaders Enabling a data-driven & innovative engineering culture at Amplitude | Big Ideas In App Architecture Big Ideas In App Architecture is a podcast for software architects and software engineers who are building modern, data-intensive applications and systems. In each weekly episode, an innovator joins host David Joy to share useful insights from their experiences building reliable, scalable, maintainable systems.